Even though the Parle is market leader in the segment, others are also trying to capture the chunk of market share. A more common 80 gram “snack pack” is sold for as low as 15 cents at Indian grocers, and 40 cents at major retailers. Advantages of a celebrity endorsing a Brand: The company should take proper measures that the schemes and offers are not gulped by the middlemen, and that it benefits the retailers and customers. You do not have the permission to view this presentation. G for Genius and Hindustan ki Taakat the country’s strength. People tend to commensurate the personalities of the celebrity with the brand thereby increasing the recall value.

Economic Times, 16 January Hygiene is the precursor to every process at Parle. We had the Shah Rukh-Santro campaign. In , while India was under British rule, a small company by the name of Parle Products emerged. Sometimes biscuits get damaged while being delivered to retailers. Help Center Find new research papers in:

Parle-G biscuits sold for about U.

parle g case study ivey ppt

Definition of a celebrity. Nevertheless, Parle-G has no gg brand loyalty. The company should take proper measures that the schemes and offers are not gulped by the middlemen, and that it benefits the retailers and customers.

Main problem of ad agency: This will help the company to maintain its brand image for long time.

parle g case study ivey ppt

So, it’s not for nothing that Parle-G paele the world’s largest-selling biscuit by volumes. Concentrating on consumer tastes and preferences, the Parle brand has grown from strength to strength ever since its inception. There are strong regional brands, including Priya Gold westCremica north and Anmol east.


parle g case study ivey ppt

There is no proper replacement system for broken biscuits to retailers. A C Nielsen Advertising agency: Parle has nearly 1, wholesalers, catering to 4,25, retail outlets directly or indirectly. Parle G conjures up fond memories across the length and breadth of the country.

First, the hard apprenticeship and the graduation to Master Cutter, then the elite tailoring establishment that eventually developed into a wholesale business to finally, the new business in confectionaries and biscuits.

Parle-G is an established company globally, but it currently faces a huge problem. In the yearParle-G sponsored the tale-serial of the Indian superhero, Shaktimaan that went on to become a huge success. Awards — Our Achievements Retrieved from http: Thus it is mass production, mass distribution and mass promotion of Parle- G for all buyers.

Parle-G Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

A testimonial is an advertisement that uses either written or spoken quotes from people famous or common to praise the good qualities of a product. Search Case Solutions Search for: Value for money allows all age group to enjoy Parle products to their fullest. Three years ago it did studg, but quickly rolled it back after volumes fell sharply and consumers wrote to lodge their protest. ITC Foods Ltd has expanded network and is promoting its Sun feast biscuits across schools in the country.


The extensive distribution network, built over the years, is a major strength for Parle products.

Parle-G Harvard Case Solution & Analysis

This case study also looks back into the history of this brand and highlights the ideals on which it was formed. Company should adopt innovative packaging techniques. The solution presents itself in the form of a roadside dhaba. Parle Legacy — Our Legacy Retrieved from http: The company should come up with double packaging as people refuse stuyd buy family pack biscuits with loose packaging. Parle was able to sustain its volumes.

It also has the largest distribution network. This product is suitable to all Income groups. These plans are required to address segmentation, positioning, and changing demographics Indian when considering potential rise in Parle-G biscuits.

Ex-with Salman Khan and Shan Warn Celebrity popularity Certain parameters that postulate compatibility between the celebrity and brand. Golu Galata Retrieved from http: Parle Saraswati Vandana, one of its initiatives, is an inter-school contest based on the Saraswati Puma celebrations.